Who we are.
A Boutique B2B Tech Marketing Agency
At be-agency, we’re a B2B tech marketing agency that specialises in helping technology, IT, and telecommunications businesses grow through strategic, creative, and customer-focused marketing. Serving clients across global markets, we turn complex ideas into clear, engaging campaigns that drive results.
A Boutique Agency with a Personal Touch
We’re intentionally small and proudly boutique. Unlike larger agencies that juggle dozens of clients, we work with a select few at any one time. This allows us to give each client the attention they deserve, treating every project with focus, care, and strategic depth.
When you partner with be-agency, you get more than a service provider—you get a hands-on marketing partner who integrates directly with your internal team. We embed ourselves into your business, learning your culture, understanding your product, and aligning with your goals. This level of collaboration allows us to deliver work that’s not only effective but deeply connected to your brand.
Built for the B2B Tech Sector
As a B2B tech marketing agency, we understand that selling to other businesses—especially in the tech space—requires a unique blend of clarity, credibility, and commercial insight. Whether you’re in SaaS, cybersecurity, telecoms, or enterprise software, we speak your language and know how to engage technical and non-technical stakeholders alike.
Our services are built to support complex sales cycles, niche markets, and discerning buyers. We help you build brand awareness, generate qualified leads, and nurture long-term relationships through strategic content, digital campaigns, and clear messaging that cuts through the noise.
Strategy-Led, Results-Driven
Every engagement begins with strategy. We work closely with you to define your objectives, identify your audience, and build a marketing roadmap that supports your business goals. From content strategy and brand positioning to website development and SEO, everything we do is tailored to drive measurable impact.
Our focus is always on outcomes, not vanity metrics. We track performance, optimise continuously, and report transparently—because your success is how we measure ours.
- Define objectives
- Identify audience
- Build marketing roadmap
- Measurable Impact
Join our growing list of happy clients:
Our Success Stories
We take pride in collaborating with a diverse range of clients, from ambitious startups to established enterprises.
Meet The Team
With over 30 years of combined marketing experience, our team has delivered projects across the tech spectrum—from startups to global players. As a boutique agency, we’re built for focus, flexibility, and high-touch collaboration. We’re with you every step of the way, ensuring your objectives are always front and centre, and your goals are not just met—but exceeded.
Bianca Allery
Founder
Part marketing strategist, part marketing powerhouse, Bianca has over 15 years of B2B experience and a knack for turning big ideas into real results. Before founding be-agency, she was CMO at a global telecoms giant, leading everything from brand & communications to customer service. She sees the big picture, sweats the small stuff, and somehow makes it all look easy. Bianca thrives on collaboration and works seamlessly with your internal teams to bring strategies to life.
eleni demetriou
Founder
With over 15 years in visual communications, Eleni is the creative force behind be-agency. Formerly a Creative Director she has experience in various industries from ad agencies to telecoms. She brings big ideas to life with striking visuals and sharp attention to detail. She’s all about making brands unforgettable and targeted. Vision-led, concept-driven, and always ready with a bold solution, Eleni turns complex products into visual stories that connect, inspire, and convert.
At be-agency, we believe great marketing is about more than just visibility—it’s about connection. We help you tell your story in a way that resonates, builds trust, and drives action.